Advertising as a Creative Industry Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...
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| Formato: | Electrónico Capítulo de libro |
| Lenguaje: | inglés |
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Taylor & Francis
2024
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| Colección: | Routledge Research in the Creative and Cultural Industries
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| Materias: | |
| Acceso en línea: | DOAB: download the publication DOAB: description of the publication |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
| Número de Clasificación: |
A1234.567 |
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| Copia 1 | Disponible |