Advertising as a Creative Industry Regime of Paradoxes

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media...

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Auteur principal: Derda, Izabela (auth)
Format: Électronique Chapitre de livre
Langue:anglais
Publié: Taylor & Francis 2024
Collection:Routledge Research in the Creative and Cultural Industries
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