Selling the American People Advertising, Optimization, and the Origins of Adtech

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tell...

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Bibliographic Details
Main Author: McGuigan, Lee (auth)
Format: Electronic Book Chapter
Language:English
Published: Cambridge The MIT Press 2023
Series:Distribution Matters
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