Selling the American People Advertising, Optimization, and the Origins of Adtech

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tell...

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Bibliografski detalji
Glavni autor: McGuigan, Lee (auth)
Format: Elektronički Poglavlje knjige
Jezik:engleski
Izdano: Cambridge The MIT Press 2023
Serija:Distribution Matters
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