Selling the American People Advertising, Optimization, and the Origins of Adtech

• Auteur principal: McGuigan, Lee (auth)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: Cambridge The MIT Press 2023
• Collection: Distribution Matters
• Sujets: History of engineering & technology; Impact of science & technology on society; Advertising; adtech; optimization; media studies; political economy of media; science and technology studies; history; surveillance capitalism; data; automation; programmatic advertising; privacy
• Accès en ligne: DOAB: download the publication; DOAB: description of the publication

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tell...