The Space between Look and Read Designing Complementary Meaning

• Main Author: Hagan, Susan M. (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Cambridge The MIT Press 2023
• Series: Design Thinking, Design Theory
• Subjects: Art & design styles: Postmodernism; Graphic design; Communication studies; Communication Design; Complementary Meaning; Cross-modal; Design; Framework; Image; Interaction Design; Inter-play; Motion Design; Multimodal; Multimodality; Ties; Time-motion; Typography; Visual Rhetoric
• Online Access: DOAB: download the publication; DOAB: description of the publication

Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a...