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The Space between Look and Read Designing Complementary Meaning

Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a...

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Bibliographic Details
Main Author: Hagan, Susan M. (auth)
Format: Electronic Book Chapter
Language:English
Published: Cambridge The MIT Press 2023
Series:Design Thinking, Design Theory
Subjects:
Art & design styles: Postmodernism
Graphic design
Communication studies
Communication Design
Complementary Meaning
Cross-modal
Design
Framework
Image
Interaction Design
Inter-play
Motion Design
Multimodal
Multimodality
Ties
Time-motion
Typography
Visual Rhetoric
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Description
Summary:Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems.
Physical Description:1 electronic resource (242 p.)
ISBN:mitpress/12476.001.0001
9780262374309
9780262545471
DOI:10.7551/mitpress/12476.001.0001
Access:Open Access

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