Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition

this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: ottone, andrea (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:अंग्रेज़ी
प्रकाशित: Florence Firenze University Press 2023
श्रृंखला:Datini Studies in Economic History
विषय:
ऑनलाइन पहुंच:DOAB: download the publication
DOAB: description of the publication
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