Chapter 25: Digital campaigning: how digital media change the work of parties and campaign organizations and impact elections

• Main Author: Jungherr, Andreas (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Cheltenham, UK Edward Elgar Publishing 2023
• Subjects: JFFP; Digital campaigning; Political parties; Political campaigns; Campaigning; Data-driven campaigning; Digital parties; Platforms; Public arena
• Online Access: DOAB: download the publication; DOAB: description of the publication

Digital media have become important elements of political parties and campaign organizations all over the world. Examples from U.S. presidential campaigns dominate the public imagination of digital campaigning. At the same time, it is important to recognize that the uses of digital media in politics...