Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing

Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing

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This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting i...

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Bibliographic Details
Main Author: Kościółek, Szczepan (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Series:Routledge Research in Sport Business and Management
Subjects:
Sports management & facilities
Sales & marketing
Finance
Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management
Online Access:DOAB: download the publication
DOAB: description of the publication
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