Modelos Estratégicos en marketing y emprendimiento para la economía naranja : un enfoque a casos colombianos.
Modern organizations need to respond and adapt to the changing conditions of the context if they want to remain in the market. Among the tools to achieve this, marketing is the foundation to achieve the positioning of a business, a fact that is sometimes underestimated, especially in the world of ne...
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Barranquilla
Corporación Universitaria Americana
2023
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