Modelos Estratégicos en marketing y emprendimiento para la economía naranja : un enfoque a casos colombianos.
Modern organizations need to respond and adapt to the changing conditions of the context if they want to remain in the market. Among the tools to achieve this, marketing is the foundation to achieve the positioning of a business, a fact that is sometimes underestimated, especially in the world of ne...
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Other Authors: | , , , , , , , , , , , , , |
Format: | Electronic Book Chapter |
Language: | Spanish |
Published: |
Barranquilla
Corporación Universitaria Americana
2023
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Online Access: | DOAB: download the publication DOAB: description of the publication |
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020 | |a 978-958-5169-52-4 | ||
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041 | 0 | |a spa | |
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100 | 1 | |a Cantillo Guerrero, Ernesto |4 auth | |
700 | 1 | |a Manjarrez Rodríguez, Maireth |4 auth | |
700 | 1 | |a Tirado Martínez, Yesmaira |4 auth | |
700 | 1 | |a Brodmeier Valencia, Greta |4 auth | |
700 | 1 | |a Llanos Gutiérrez, Jhojanna Patricia |4 auth | |
700 | 1 | |a Fontalvo Cerpa, Winston |4 auth | |
700 | 1 | |a Martínez Juvene, Johanna Carolina |4 auth | |
700 | 1 | |a Arrieta Villadiego, Astrid Liliana |4 auth | |
700 | 1 | |a Vergara Castilla, Karla Andrea |4 auth | |
700 | 1 | |a Puello Cabarcas, Deiber Enrique |4 auth | |
700 | 1 | |a De La Hoz Cerpa, Zully Margarita |4 auth | |
700 | 1 | |a Rodríguez Mojica, Jahir Humberto |4 auth | |
700 | 1 | |a Valero Manjarrés, María de Lourdes |4 auth | |
700 | 1 | |a Betancourt Rodríguez, Libnazaret |4 auth | |
700 | 1 | |a Cantillo Guerrero, Ernesto Fidel |4 edt | |
700 | 1 | |a Puello Cabarcas, Deiber Enrique |4 edt | |
700 | 1 | |a Cantillo Guerrero, Ernesto Fidel |4 oth | |
700 | 1 | |a Puello Cabarcas, Deiber Enrique |4 oth | |
245 | 1 | 0 | |a Modelos Estratégicos en marketing y emprendimiento para la economía naranja : un enfoque a casos colombianos. |
260 | |a Barranquilla |b Corporación Universitaria Americana |c 2023 | ||
300 | |a 1 electronic resource (97 p. p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
520 | |a Modern organizations need to respond and adapt to the changing conditions of the context if they want to remain in the market. Among the tools to achieve this, marketing is the foundation to achieve the positioning of a business, a fact that is sometimes underestimated, especially in the world of new business ventures, because they have few resources and want to market directly without any effort. This motivated to write this book called "Strategic Models in Marketing and Entrepreneurship for the Orange Economy: an approach to Colombian cases", as a product of research in the field, where studies are made to identify the potential of the tools available to those in charge of the companies. | ||
520 | |a Las organizaciones modernas necesitan responder y adaptarse a las condiciones cambiantes del contexto si quieren permanecer en el mercado. Dentro de las herramientas para lograr lo anterior, se encuentra el marketing como fundamento para alcanzar el posicionamiento de un negocio, hecho que en ocasiones se subestima, especialmente en el mundo de los nuevos emprendimientos empresariales, debido a que estas cuentan con pocos recursos y quieren comercializar directamente sin ningún tipo de esfuerzo. Lo anterior motivó a escribir el presente libro denominado "Modelos Estratégicos en Marketing y Emprendimiento para la Economía Naranja: un enfoque a casos colombianos", como producto de investigaciones en el campo, donde se hacen estudios para identificar las potenciales de las herramientas con las que cuentas los encargados de las empresas. | ||
540 | |a Creative Commons |f https://creativecommons.org/licenses/by-nc-nd/4.0/ |2 cc |4 https://creativecommons.org/licenses/by-nc-nd/4.0/ | ||
546 | |a Spanish | ||
650 | 7 | |a K |2 bicssc | |
653 | |a Marketing | ||
653 | |a Microenterprises | ||
653 | |a Technological innovations | ||
653 | |a Social entrepreneurship | ||
653 | |a Rural development projects | ||
653 | |a Management of industrial projects | ||
653 | |a Small and medium-sized companies | ||
653 | |a Administration | ||
856 | 4 | 0 | |a www.oapen.org |u https://repositorio.americana.edu.co/handle/001/557 |7 0 |z DOAB: download the publication |
856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/112892 |7 0 |z DOAB: description of the publication |