Modelos Estratégicos en marketing y emprendimiento para la economía naranja : un enfoque a casos colombianos.

• Main Author: Cantillo Guerrero, Ernesto (auth)
• Other Authors: Manjarrez Rodríguez, Maireth (auth), Tirado Martínez, Yesmaira (auth), Brodmeier Valencia, Greta (auth), Llanos Gutiérrez, Jhojanna Patricia (auth), Fontalvo Cerpa, Winston (auth), Martínez Juvene, Johanna Carolina (auth), Arrieta Villadiego, Astrid Liliana (auth), Vergara Castilla, Karla Andrea (auth), Puello Cabarcas, Deiber Enrique (auth, Editor), De La Hoz Cerpa, Zully Margarita (auth), Rodríguez Mojica, Jahir Humberto (auth), Valero Manjarrés, María de Lourdes (auth), Betancourt Rodríguez, Libnazaret (auth), Cantillo Guerrero, Ernesto Fidel (Editor)
• Format: Electronic Book Chapter
• Language: Spanish
• Published: Barranquilla Corporación Universitaria Americana 2023
• Subjects: K; Marketing; Microenterprises; Technological innovations; Social entrepreneurship; Rural development projects; Management of industrial projects; Small and medium-sized companies; Administration
• Online Access: DOAB: download the publication; DOAB: description of the publication

Modern organizations need to respond and adapt to the changing conditions of the context if they want to remain in the market. Among the tools to achieve this, marketing is the foundation to achieve the positioning of a business, a fact that is sometimes underestimated, especially in the world of ne...