Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...
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| Format: | Electronic Book Chapter |
| Language: | English |
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RAND Corporation
2003
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| Online Access: | DOAB: download the publication DOAB: description of the publication |
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