कवर छवि

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Dertouzos, James N. (auth)
अन्य लेखक:	Garber, Steven (auth)
स्वरूप:	इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:	अंग्रेज़ी
प्रकाशित:	RAND Corporation 2003
विषय:	Personnel & human resources management Political control & freedoms Political Science Management & Organizational Behavior
ऑनलाइन पहुंच:	DOAB: download the publication DOAB: description of the publication
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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