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Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

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書誌詳細
第一著者:	Dertouzos, James N. (auth)
その他の著者:	Garber, Steven (auth)
フォーマット:	電子媒体図書の章
言語:	英語
出版事項:	RAND Corporation 2003
主題:	Personnel & human resources management Political control & freedoms Political Science Management & Organizational Behavior
オンライン･アクセス:	DOAB: download the publication DOAB: description of the publication
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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