Medicines as a Service A New Commercial Model for Big Pharma in the Postblockbuster World

The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Mattke, Soeren (auth)
Muut tekijät: Klautzer, Lisa (auth), Mengistu, Tewodaj (auth)
Aineistotyyppi: Elektroninen Kirjan osa
Kieli:englanti
Julkaistu: RAND Corporation 2012
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