Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits

• मुख्य लेखक: Jahedi, Salar (auth)
• अन्य लेखक: Wenger, Jennie W. (auth), Yeung, Douglas (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: RAND Corporation 2016
• विषय: Advice on careers & achieving success; Databases; Data mining; Internet: general works; Military history; Technology; History; Business
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anon...