Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Detalles Bibliográficos
Outros autores:	Gofman, Alex (Editor), Moskowitz, Howard R. (Editor)
Formato:	Electrónico Capítulo de libro
Idioma:	inglés
Publicado:	Bentham Science Publishers 2012
Subjects:	Consultancy & grants for businesses Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization
Acceso en liña:	DOAB: download the publication DOAB: description of the publication
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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Publicado 2012

OAPEN Library: download the publication
OAPEN Library: description of the publication

Electrónico Capítulo de libro

Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

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