Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately-brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativi...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Taylor & Francis
2024
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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