Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately-brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativi...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Elektroninen Kirjan osa |
| Kieli: | englanti |
| Julkaistu: |
Taylor & Francis
2024
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| Aiheet: | |
| Linkit: | DOAB: download the publication DOAB: description of the publication |
| Tagit: |
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