Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
This chapter argues for the significance of semiotic organisation of messaging in communicating the country-of-origin (COO) of a brand in advertising, and ultimately-brand itself. The author analyses persuasive structures of human thought used in visual advertising. Metaphorical thinking, narrativi...
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| Natura: | Elettronico Capitolo di libro |
| Lingua: | inglese |
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Taylor & Francis
2024
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| Accesso online: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
Chapter 5 Communicating the Country-of- Origin in Advertising Semiotic Persuasion
Pubblicazione 2024
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elettronico
Capitolo di libro