Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
में बचाया:
अन्य लेखक: | Wippel, Steffen (संपादक) |
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स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Berlin/Boston
De Gruyter
2023
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श्रृंखला: | Studies on Modern Orient
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विषय: | |
ऑनलाइन पहुंच: | DOAB: download the publication DOAB: description of the publication |
टैग: |
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