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Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca

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This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...

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書誌詳細
その他の著者:	Wippel, Steffen (編集者)
フォーマット:	電子媒体図書の章
言語:	英語
出版事項:	Berlin/Boston De Gruyter 2023
シリーズ:	Studies on Modern Orient
主題:	Regional studies Middle Eastern history Islamic & Arabic philosophy Islamic life & practice Middle East North Africa Branding Image building
オンライン･アクセス:	DOAB: download the publication DOAB: description of the publication
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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