Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...
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| Autres auteurs: | , |
| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
| Publié: |
Taylor & Francis
2024
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| Collection: | Routledge Studies in Marketing
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| Sujets: | |
| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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