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Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

Whakaatu ērā atu putanga (1)

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Mabillard, Vincent (auth)
Ētahi atu kaituhi: Pasquier, Martial (auth), Vuignier, Renaud (auth)
Hōputu: Tāhiko Wāhanga pukapuka
Reo:Ingarihi
I whakaputaina: Taylor & Francis 2024
Rangatū:Routledge Studies in Marketing
Ngā marau:
Business & management
Sales & marketing
Market research
Central government policies
marketing;place management;place marketing;public sector marketing;strategic management
Urunga tuihono:DOAB: download the publication
DOAB: description of the publication
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaatu putanga katoa (2)

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