Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...

Olles dieđut

Furkejuvvon:

Bibliográfalaš dieđut
Váldodahkki:	Mabillard, Vincent (auth)
Eará dahkkit:	Pasquier, Martial (auth), Vuignier, Renaud (auth)
Materiálatiipa:	Elektrovnnalaš Girjji oassi
Giella:	eaŋgalasgiella
Almmustuhtton:	Taylor & Francis 2024
Ráidu:	Routledge Studies in Marketing
Fáttát:	Business & management Sales & marketing Market research Central government policies marketing;place management;place marketing;public sector marketing;strategic management
Liŋkkat:	DOAB: download the publication DOAB: description of the publication
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places Dahkki Mabillard, Vincent

Almmustuhtton 2024

OAPEN Library: download the publication
OAPEN Library: description of the publication

Elektrovnnalaš Girjji oassi

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places Dahkki Mabillard, Vincent

Geahča maid