Brand Management Advancing Insights on
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenge...
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Andere auteurs: | |
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Formaat: | Elektronisch Hoofdstuk |
Taal: | Engels |
Gepubliceerd in: |
IntechOpen
2017
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Onderwerpen: | |
Online toegang: | DOAB: download the publication DOAB: description of the publication |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
Plaatsingsnummer: |
A1234.567 |
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Kopie 1 | Beschikbaar |