Selected Issues in Global Health Communications

• Outros Autores: Haider, Muhiuddin (Editor), Nicole Platter, Heather (Editor)
• Formato: Recurso Electrónico Capítulo de Livro
• Idioma: inglês
• Publicado em: IntechOpen 2018
• Assuntos: Medical administration & management; breast cancer, healthcare, risk management, empathy, nursing, convergence
• Acesso em linha: DOAB: download the publication; DOAB: description of the publication

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to c...