Selected Issues in Global Health Communications

• Other Authors: Haider, Muhiuddin (Editor), Nicole Platter, Heather (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: IntechOpen 2018
• Subjects: Medical administration & management; breast cancer, healthcare, risk management, empathy, nursing, convergence
• Online Access: DOAB: download the publication; DOAB: description of the publication

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.