Marketing

• अन्य लेखक: Oflazo?lu, Sonyel (संपादक)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: IntechOpen 2018
• विषय: Sales & marketing; innovation, empowerment, design, product development, well-being
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...