Marketing

• Andere auteurs: Oflazo?lu, Sonyel (Redacteur)
• Formaat: Elektronisch Hoofdstuk
• Taal: Engels
• Gepubliceerd in: IntechOpen 2018
• Onderwerpen: Sales & marketing; innovation, empowerment, design, product development, well-being
• Online toegang: DOAB: download the publication; DOAB: description of the publication

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used b...