La ética en la publicidad de las empresas multinacionales

• Main Author: Rivadeneira-Moreira, Julio César (auth)
• Other Authors: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• Format: Electronic Book Chapter
• Language: Spanish
• Published: Ecuador Editorial Grupo AEA 2022
• Subjects: Society & social sciences; Ética; publicidad; empresas; multinacionales
• Online Access: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...