La ética en la publicidad de las empresas multinacionales
This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic Book Chapter |
| Language: | Spanish |
| Published: |
Ecuador
Editorial Grupo AEA
2022
|
| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|