Fashion Myths A Cultural Critique (translated by John Irons)

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, i...

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Bibliographic Details
Main Author: Meinhold, Roman (auth)
Format: Electronic Book Chapter
Language:English
Published: Bielefeld, Germany transcript Verlag 2013
Series:Kultur- und Medientheorie
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