Fashion Myths A Cultural Critique (translated by John Irons)
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, i...
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| Formatua: | Baliabide elektronikoa Liburu kapitulua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Bielefeld, Germany
transcript Verlag
2013
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| Saila: | Kultur- und Medientheorie
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| Gaiak: | |
| Sarrera elektronikoa: | DOAB: download the publication DOAB: description of the publication |
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