Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Bibliographic Details
Main Author: Hoffmann, Nicolas (auth)
Format: Electronic Book Chapter
Language:English
Published: Bern Peter Lang International Academic Publishing Group 2013
Series:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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