Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
Furkejuvvon:
Váldodahkki: | |
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Materiálatiipa: | Elektrovnnalaš Girjji oassi |
Giella: | eaŋgalasgiella |
Almmustuhtton: |
Bern
Peter Lang International Academic Publishing Group
2013
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Ráidu: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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Fáttát: | |
Liŋkkat: | DOAB: download the publication DOAB: description of the publication |
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Interneahtta
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
Hildobáiki: |
A1234.567 |
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Njađus 1 | Oažžumis |