Loyalty Schemes in Retailing A Comparison of Stand-alone and Multi-partner Programs
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
保存先:
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| フォーマット: | 電子媒体 図書の章 |
| 言語: | 英語 |
| 出版事項: |
Bern
Peter Lang International Academic Publishing Group
2013
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| シリーズ: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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| 主題: | |
| オンライン･アクセス: | DOAB: download the publication DOAB: description of the publication |
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