Pop City Korean Popular Culture and the Selling of Place

This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed t...

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1. Verfasser: Youjeong, Oh (auth)
Format: Elektronisch Buchkapitel
Sprache:Englisch
Veröffentlicht: Ithaca, NY Cornell University Press 2018
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