Pop City Korean Popular Culture and the Selling of Place

This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed t...

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Bibliographic Details
Main Author: Youjeong, Oh (auth)
Format: Electronic Book Chapter
Language:English
Published: Ithaca, NY Cornell University Press 2018
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Call Number: A1234.567
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