Pop City Korean Popular Culture and the Selling of Place
This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed t...
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| Format: | Elektronisch Buchkapitel |
| Sprache: | Englisch |
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Ithaca, NY
Cornell University Press
2018
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