Chapter 3 Comparative aspects of the Song and Dance Celebration of the Baltic countries in the context of nation- branding processes

This chapter focusses on an analysis of the SDC in the context of the development of nation-branding. Two ways of developing international recognition can be outlined: special strategies created by experts and spontaneous, endogenous branding, stemming from traditional cultural symbols important to...

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Bibliographic Details
Main Author: Muktupāvela, Rūta (auth)
Other Authors: Laķe, Anda (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2019
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Call Number: A1234.567
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