Chapter 3 Comparative aspects of the Song and Dance Celebration of the Baltic countries in the context of nation- branding processes
This chapter focusses on an analysis of the SDC in the context of the development of nation-branding. Two ways of developing international recognition can be outlined: special strategies created by experts and spontaneous, endogenous branding, stemming from traditional cultural symbols important to...
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| Format: | Elektronisch Buchkapitel |
| Sprache: | Englisch |
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Taylor & Francis
2019
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