Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
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| Auteur principal: | |
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| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
| Publié: |
Bern
Peter Lang International Academic Publishing Group
2018
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| Collection: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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| Sujets: | |
| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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