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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

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"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from...

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Bibliografiske detaljer
Andre forfattere: GATE, Germany (Editor)
Format: Electronisk Book Chapter
Udgivet: Bielefeld W. Bertelsmann Verlag 2016
Serier:Schriftenreihe Hochschulmarketing
Fag:
Sociology
Studierende
Bitly
Campus
Customer-Relationship-Management
Facebook
Hochschulmarketing
Marketing
Mobile App
Social media
Suchmaschinenoptimierung
Web-Seminar
Online adgang:DOAB: download the publication
DOAB: description of the publication
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Beskrivelse
Summary:"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
ISBN:6004519w
9783763957507
Adgang:Open Access

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