Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

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Auteur principal: Silberer, Günter (auth)
Format: Électronique Chapitre de livre
Publié: Universitätsverlag Göttingen 2009
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