Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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| Format: | Électronique Chapitre de livre |
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Universitätsverlag Göttingen
2009
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| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
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A1234.567 |
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| Exemplaire 1 | Disponible |