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The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

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Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need...

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Bibliographic Details
Main Author: Tiwari, Rajnish (auth)
Other Authors: Buse, Stephan (auth)
Format: Electronic Book Chapter
Published: Hamburg Hamburg University Press 2007
Subjects:
Computer programming / software development
Mobile Banking
Mobile Commerce
Banking Sector
Hamburg University of Technology
International Management
University of Hamburg
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