The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need...

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Bibliografski detalji
Glavni autor: Tiwari, Rajnish (auth)
Daljnji autori: Buse, Stephan (auth)
Format: Elektronički Poglavlje knjige
Izdano: Hamburg Hamburg University Press 2007
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