Joint Pricing and Inventory Control under Reference Price Effects

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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Autor principal: Gimpl-Heersink, Lisa (auth)
Formato: Electrónico Capítulo de libro
Lenguaje:inglés
Publicado: Bern Peter Lang International Academic Publishing Group 2018
Colección:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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