Joint Pricing and Inventory Control under Reference Price Effects

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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Egile nagusia: Gimpl-Heersink, Lisa (auth)
Formatua: Baliabide elektronikoa Liburu kapitulua
Hizkuntza:ingelesa
Argitaratua: Bern Peter Lang International Academic Publishing Group 2018
Saila:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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