Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Elektrovnnalaš Girjji oassi |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Amsterdam
Amsterdam University Press
2019
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| Ráidu: | Games and Play
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| Fáttát: | |
| Liŋkkat: | DOAB: download the publication DOAB: description of the publication |
| Fáddágilkorat: |
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