Innholdsmarkedsføring Konsept, forretningsmodeller, juss, etikk og praksis

This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning "concept, business models, legal aspects, ethics and practice", is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion o...

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Bibliographic Details
Main Author: Bang, Tor (auth)
Other Authors: Krokan, Arne (auth), Viken, Monica (auth), Barland, Jens (Editor)
Format: Electronic Book Chapter
Published: Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2016
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available