Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China

Consumer-Citizens of China The Role of Foreign Brands in the Imagined Future China

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This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...

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Bibliographic Details
Main Author: Tian, Kelly (auth)
Other Authors: Dong, Lily (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2010
Series:Routledge Contemporary China Series
Subjects:
Oriental art
Consumerism
Black & Asian studies
Sales & marketing
internationale marketing
aziatische studies
marketing
international marketing
chinese studies
consumentengedrag
consumer behaviour
asian studies
Beijing
Brand
China
Western culture
Western world
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