Techniques of Social Influence The psychology of gaining compliance

• मुख्य लेखक: Dolinski, Dariusz (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: Taylor & Francis 2015
• विषय: Behavioural economics; Social, group or collective psychology; persuasion; human behaviour; self-presentation; compliance gaining; interpersonal communication
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

सारांश

This accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know that they work, and under what conditions are they more or less likely to be effective. A perfect introduction for psychology graduates and undergraduates studying social influence and persuasion, this original text will also appeal to scholars and students in neighboring disciplines, as well as interested practitioners in the field of sales and marketing.

भौतिक वर्णन

1 electronic resource (196 p.)

आईएसबीएन

9781315746876
9781138815193
9781317599647
9781138815179

अभिगमन

Open Access