Perceived Quality of Mobile Services A Segment-Specific Analysis

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

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Bibliographic Details
Main Author: Dickinger, Astrid (auth)
Format: Electronic Book Chapter
Language:English
Published: Bern Peter Lang International Academic Publishing Group 2008
Series:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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Call Number: A1234.567
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