Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
Na minha lista:
Autor principal: | |
---|---|
Formato: | Recurso Electrónico Capítulo de Livro |
Idioma: | inglês |
Publicado em: |
Bern
Peter Lang International Academic Publishing Group
2008
|
Colecção: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
|
Assuntos: | |
Acesso em linha: | DOAB: download the publication DOAB: description of the publication |
Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
Área/Cota: |
A1234.567 |
---|---|
Cód. Barras: 1 | Disponível |