Individualisierung und mobile Dienste am Beispiel der Medienbranche Ansätze zum Schaffen von Kundenmehrwert

Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...

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Bibliographic Details
Main Author: Kaspar, Christian Markus (auth)
Format: Electronic Book Chapter
Published: Universitätsverlag Göttingen 2006
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available